SHOPPER MARKETING

 

Smirnoff Vodka

 

CASE STUDY

Chains: Kroger, Pavilions, Walmart, and Targets.

Strategy:

  • Build out a 3 market coverage area to secure displays and place IRC coupons for placement in focus stores.

  • Create IRC which drove sales of the family of products.

  • Run a social giveaway to build awareness and gain new followers.

  • Campaign run time would be during their monthly promo.

  • Goal of 60% redemption rate on the IRC

  • Secure 2,500 new social followers.

Results:

  • Delivered a 15% jump in retail sales in targeted accounts

  • 60% IRC coupon redemption rate

  • 5,000 coupons placed

  • 5 social posts

  • 3,500 new social media followers