Samplings

 

Barefoot Wine

 

Case Study

 

Coverage: TX, FL, NY, IL, OR, CA, AZ

Chains: Total Wine, BevMo, Independents

Strategy:

  • Using the previous 3 months sales numbers, we defined the objective of increasing total line sales of 10% in the accounts sampled.

  • Focus sampling product was 3 reds and 2 whites- top sellers in each region.

  • Tied in sampling dates with chain promos.

  • Leveraged social to share sampling dates and locations.

  • Consistent and repeatable demo process and setup.

  • Utilized sales bonuses for ambassador team.

Results:

  • 900 accounts sampled

  • Averaged 13% sales increase in large chains

  • Averaged 25% sales increase in independents.

  • Drove 20% sales increase of new Cabernet launch.

  • Over 36,000 sampled handed out

  • Over 27,000 consumer engagements

  • 8,000 new online reviews (Total Wine & BevMo)



 

KiZE Concepts

 
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Case study

Coverage: CA, TX, LA, OK, AK, MT

Stores: WFM, Gelsons, Huckelberrys, Fresh Thyme, Central Market, Sprouts, Erewhon.

Strategy:

  • Grow sales in targeted accounts by 60% in YOY comparison.

  • Deliver 30% sustainable sales lift after demos completion.

  • Targeting top accounts in new and existing markets to form a sales base and increase sales.

  • Define the ‘Look of Success’- Proven sampling and sales method thats repeatable and scalable.

  • Secure an ambassador team dedicated to sampling the line

  • Focus on top sellers in retail, uncover the top 5 selling items.

Results

  • 120% YOY sales increase in targeted accounts

  • 35% sustainable sales lift after demos completion

  • 350+ demos executed

  • 5,000 sampled handed out

  • 8,000+ units sold

  • 20,000 consumer engagements

 

NuNaturals

 
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CASE STUDY

Coverage: CA, AZ, OR, TX, VA, NY, MA, NM, CO, FL, IL, GA, PA, WA

Stores: WFM, Natural Grocers, New Seasons, Sprouts, Mothers, Fruitful Yields, Market of Choice,

Strategy: Acting as a direct report to their team, they assigned Momentum quarterly sales goals along with launching the pourable syrups in WFM global.

Momentum worked direct with their broker sales reps in each region and support key accounts. The sales and marketing team from NuNaturals worked in collaboration with Momentum which produced success for this program.

Demos Executed: 500+

Samples handed out: 40,000+

Units Sold: 4,000+

New Consumer Engagements: 100,000+