STAFFING

 
 

Allstate- Indian Motorcycle Partnership

 

Allstate goes on tour partnering with Indian Motorcycle to showcase their latest custom bikes and market their low cost insurance options - Ride to Savings.

Momentum staffed the full tour activation from the activation booth, beer tap, VR Bike Ride, and lead capture.

Attendees could taste the local breweries at each stop by entering their info and got their chance to win a custom bike. Within the booth space visitors could ‘Take a Ride’ with VR goggles, and wind machines making it feel like they’re really behind the bars.

Each stop along the 25 stop tour averaged five thousand booth visitors.

Allstate’s tour promo code saw conversion of 30% though the leads gathered.

Momentum staffed 3 ambassadors and one manager at each stop

  • Activations: 50

  • Consumer Engagement: 200K

  • Social Tags: 20K

 

  • New Leads: 30k

  • Impressions: 20M

BOS- Rooibos Iced Tea

 
 

BOS Iced Tea launches in new markets with a bang!

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  • Sponsorship Events: 25

  • Average Sales Lift: 25%

  • Markets Covered: 5

  • Content Created: 10

Momentum was tasked to staff and manage an in-store and field/event campaign to support the launch of their core and sparkling line in the US.

The program consisted of targeting top accounts, experiential events, content generation, and tastemaker activations with media/social exposure.

Each activation was based on ‘Share a BOS’ and incorporated its South African background of fun, in-the sun vibe.

  • Events Activated: 200+

  • Samples Distributed: 50k

  • Impressions: 3M+

  • Field Staff: 50+

AQUAhydrate- Alkaline Electrolyte Enhanced Water

 
 
 

Case study

AQUAhydrate hit the market with a bang! With celebrity investors of Mark Wahlberg and Sean ‘Diddy’ Combs the brand was off and running.

Momentum was tasked with activating a 12 month, 6 market mobile tour across the US to build awareness and increase velocity at targeted accounts.

The team consisted of 6 Field Marketing Managers, 36 Brand Ambassadors, 5 wrapped sprinter vans.

The campaign was broken into 6 segments- field sampling, influencer partnerships, content generation, free media, event sponsorships, and retail support.

  • Influencers Acquired: 150+

  • Average Sales Lift: 20%

  • Samples Distributed: 100,000+

  • Budget Cost Savings: 15%

  • Consumer Interactions: 250k

  • Event Sponsorships: 50+

  • Impressions: 90M+

  • Field Samplings: 500+

  • Markets Covered: 6

  • Field Team: 35